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The design process for the Rosh Hashanah packaging started with a deep dive into the holiday's traditional symbols, like apples, dates, and the fish head and tail. We aimed to give these classics a modern twist, right balance between tradition and freshness. We opted for postcards, gift cards, and stickers to add versatility to the packaging.
Brand Design
Brand Book
Print & Product
Package Design
As the branding was for a limited holiday edition, the design included stickers, greeting cards and a gift card. The color palette was chosen to create a refreshing look for the new year.
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'STORY'
Rosh Hashanah Branding
Friday Creative by Keren Frydman is a design studio that specializes in branding, web design and digital marketing for a wide variety of customers from the fashion, cosmetics, and high-tech industries. As part of my work there I was responsible of the branding for 'Story' (911) Rosh Hashanah packaging.